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At Sport & Entertainment Solutions, we look at Partnerships as an opportunity to achieve “Synergy” between both the Brand and the Sports Property by merging their shared set of values, vision and objectives. It is important to create the right mix for both parties so that the relationship becomes more of a Partnership than a Sponsorship, creating a win-win scenario in the long term.

Successful Partnerships offer brands global exposure and increased awareness via a combination of the variables listed below:

  • Territory
  • Time Frame
  • Association Rights:
  • Image Rights:
  • Advertising Rights:
  • Promotional Rights:
  • Hospitality Rights:
  • Special Activities:

The successful partnership between Etisalat and FC Barcelona is one example of how we achieved synergy between Brand and Sports Property. This award-winning partnership has been considered by many to be a ground-breaking deal which has exposed the Etisalat brand on a global platform.