Sportainment Entertainment & Sports was established in 2005 and has since played a leading role in the sport sponsorship & entertainment sectors in the Middle East. Under its  live events sub-brand, SESLive! is revamping the Live Entertainment scene in the Middle East by promoting globally recognized family entertainment concepts across the Region.

Having won a variety of awards, SESLive! is recognized as the leading provider of family entertainment in the Middle East and is the exclusive promoter of Disney On Ice, Disney Live!, Marvel Universe and Jurassic World, partnering with global giants Feld Entertainment across the region.

SESLive! has recently delivered CIRQUE DU SOLEIL OVO across the Region with more tours scheduled to follow in the coming years!